- A Film by Gary Hustwit(Director & Producer).
- In this movie many typographers, designers and the people who are involved in design field discussed about helvetica and its usage.
- The designer has enormous responsibility putting desires of people in to the heads. Here I am going to write the lines which told by designers.
Massimo Vignelli
- In 1957 helvetica came into existence.
- American airlines has not changed their Identity from last 40 years because they got the best in helvetica.
- Typography is the white space between the letters
Wim Crouwel
- Neutralism exists in the content of text not in Typeface.
Erik spiekermann
Paula Scher
- Percentage of people used helvetica during election is more than 50%.
- The font style is the one which makes us to read.
- Took few words and explained about helvetica.
- Has a collection of things in which or on which helvetica is used.
- Visual communication means the idea of a design can be represented in font design or graphic design, the point is whether it is reaching to the people or not.